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Red lipstickoften makes an impact.
Emilio Sanchez
She created anInstagram accountas a forum for this dialogue and called it “Live Tinted.”
What did she learn from the passionate conversations that developed there?
“We have way more in common than we realize,” says Mutyala.
In 2019, she was ready to take that connection further andintroduced Live Tinted, the makeup brand.
“It didn’t require much market research.
Since then, every Live Tinted launch has been solution-driven.
But the brand’s scope has evolved.
“Our first slogan was ‘Every shade in between,'” says Mutyala.
“But the word ‘tinted’ doesn’t have to be specific to the South Asian community.
Live Tinted’s slogan is now “Every shade has a story.”
“This is a human thing, not just a beauty thing.
My goal is to make the world better for the next generation of brown girls.”
Made with love and a ton of feedback
Mutyala shares what inspired some of her greatest hits.
This stick addresses both.”
Live Tinted Superhue
“People were yearning for a long-term solution for hyperpigmentation.
[This serum stick] hasniacinamideandbakuchiolto gently help fade dark spots.”
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