Hundreds of videos under thecontrast filters taghave been posted online, plenty of which have accumulated millions of views.

Does it really matter whether or not youre wearing the most flattering makeup for your contrast level?

Does this technique actually help people apply makeup better, or are we just following yet another unnecessary rule?

portrait of three different women side by side

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The concept itself is nothing newin fact, it wasresearched as a metric cueto perceived age years ago.

Whichever one is the closest match is their determined contrast level, according to the filter.

a deep skin tone paired with brown eyes and black hair) or entirely light features (i.e.

tiktok low contrast makeup filter

Maria Santa Poggi

fair skin, blonde hair, and blue eyes).

As it’s possible for you to guess, the rules for medium contrast faces fall somewhere in-between.

I think Grace Jones in metallic pink blush would beg to differ.

tiktok medium contrast makeup filter

Maria Santa Poggi

Marilyn Monroes juicy red lipstick would, too.

This content can also be viewed on the site itoriginatesfrom.

But is it actually important to balance your features to create the most flattering look?

tiktok high contrast makeup filter

Maria Santa Poggi

Isnt the notion of whats flattering within the realm of beauty subjective?

I just dont want people to think you might only wear your makeup a certain way.

The trend doesnt consider factors like facial weight and feature prominence, which differ between ethnicities, she explains.

Lately, online beauty has revolved around facial balance and harmony.

If the facial contrast method works for you, thats great.