At nine years old,North Westis a beauty mega-influencer in the making.
North clearly knows more about beauty than your average nine-year-old.
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Preemptively filing trademarks on behalf of their children is a Kar-Jenner family tradition.
The logic is sound, if a bit sinister.
Influencersincluding Kim herselfroutinely find themselves embroiled in trademark suits as they look to monetize their personal brands.
But its hard to ignore the long shadow of capitalism these trademarks cast over the Kardashian kids futures.
It feels premature, to say the least.
Then again, I suppose it was only a matter of time.
This story originally appeared onglamour.com.
