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Then, in 2018, seemingly out of nowhere, the brand announced it wasdiscontinuing Naked.
Design by Bella Geraci
“I will forever miss Naked, but we plan to turn the grief into even more greatness.
Urban Decay will continue to thrive in Naked’s memory and honorjust wait and see.”
For my fellow millennials and Gen X’ers, the Naked Palette needs no introduction.
Allureassociate manager of special projects holding newly updated Urban Decay Naked Palette.
You may even have a dilapidated, empty-pan version sitting at the bottom of yourmakeup bag.
Allureassociate manager of special projects holding newly updated Urban Decay Naked Palette.
Allureassociate manager of special projects holding open newly updated Urban Decay Naked Palette.
Allureassociate manager of special projects holding newly updated Urban Decay Naked Palette.
“And no matter how far I’ve come in my career, it remains a staple.
The original Naked was also a palette that lots of people could enjoy.
I also remember theblack eye shadowwas one of the darkest black shadows of that era.”
Allureassociate manager of special projects holding open newly updated Urban Decay Naked Palette.
A lot has changed since 2010, however.
Namely, the powders needed to be silkier, creamier, andcompletely vegan(they were alwayscruelty-free).
This update came as welcome news to me.
Allurecontributor Sophia Panych wearing the warm shades from the Urban Decay Naked palette.
“The only improvement needed was evolving the formulas over the years,” Ahn echoes.
Allurecontributor Sophia Panych wearing the warm shades from the Urban Decay Naked palette.
Allurecontributor Sophia Panych wearing the cool-toned shades from the Urban Decay Naked palette.
Allurecontributor Sophia Panych wearing the warm shades from the Urban Decay Naked palette.
Allurecontributor Sophia Panych wearing the smoky shades from the Urban Decay Naked palette.
So, what’s the verdict on the update?
The palette looks the same, down to the same velvety-brown packaging and the lineup of shades.
Allurecontributor Sophia Panych wearing the cool-toned shades from the Urban Decay Naked palette.
The colors seem to be nearly spot-on when compared with images of the old one.
Swatches of all 12 shades in the newly launched Urban Decay Naked Palette.
They don’t feel as dry to the touch as they used to.
Allurecontributor Sophia Panych wearing the smoky shades from the Urban Decay Naked palette.
All of this good news does come with a catch.
While the palette launches on August 4 atUlta.comandUrbandecay.com, it’s available only while supplies last.
If you’re a Naked stan, now is the time to restock.
Swatches of all 12 shades in the newly launched Urban Decay Naked Palette.
Swatches of all 12 shades in the newly launched Urban Decay Naked Palette.
