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Just about two years ago, there was a sudden uptick in beauty brands launching refillable products.
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And here’s the good news: that’s true.
It’s not nearly that simple.
Like recyclability, refillability is great in theory but not always in practice.
Just as certain materials areableto be recycled, certain packaging designs areableto be refilled.
The question on both counts, though, is:willthey be?
So if you throw them away after just a handful of uses?
Well, you just generated extra waste.
And it may make more sense for a moisturizer to be refillable than, say, an eyeshadow.
“Refills aren’t the right thing for every [product],” says Kachook.
It begs the question: How many beauty products have you repurchased more than 50 times?
That’s where the aforementioned industry-wide standardization could theoretically come in.
“Reusability and refillability has to give consumers flexibility,” says Corbett of her vision for the future.
“This is a story you’ll be writing about for many years,” says Corbett.
Consider our keyboards at the ready.
