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As far as the formula goes, C-Firma’s upgrade is mostly the same.

drunk elephant c firma fresh day serum on colorful backgrounds

Courtesy of brand

Similarly, thatvitamin Ewards off free radicals and improves skin barrier function alongside fruit-derived antioxidantferulic acid.

The primary difference, though, is that this serum is designed to be mixed by its user.

Shake, shake, shake, and you’ve got yourself a freshly mixed brightening serum.

drunk elephant cfirma day serum bottle parts on pink background

Courtesy of brand

You only need to do this once.

Why does it matter if the formula is mixed at home rather than in a manufacturing center somewhere?

It all comes down to the active ingredients at play.

allure editor without makeup smiling and holding drunk elephant cfirma fresh day serum

Nicola Dall’Asen/Allure

I’ll let Masterson explain the rest.

drunk elephant c-firma fresh day serum on white background