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Beauty umbrella; the parent company announced on August 29 that it will be acquiring Naturium.
Courtesy of brand
According to apress release from E.L.F.
Beauty, the company signed an agreement to acquire Naturium for $355 million.
Naturium has built something special," Tarang Amin, E.L.F.
Beauty’s chairman and chief executive officer said in a statement.
With efficacious products at accessible price points and a community-first mindset, Naturium reminds me of whereE.L.F.
was when I became CEO over nine years ago.
Naturium demonstrates the same spirit, values, and growth characteristics we find in E.L.F.
Los Angeles-based business accelerator The Center launched Naturium in 2019 and brought onSusan Yaraas a founder one year later.
“With our complementary missions and cultures, I know E.L.F.
Beauty, Naturium’s operations will be run out of the company’s Los Angeles headquarters.
The deal officially closes around September 30, 2023.
