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Just like withcelebrity beauty brands, I have mixed feelings about collaborations.
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There’s the initial “Ooh!
But every now and then a cosmetics company will launch a collaboration that will spark immediateandsustained, unabashed enthusiasm.
And perhaps it’s the caffeine talking, but I amsoexcited thatE.L.F.is launching a collection withDunkin'.
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When I first heard about E.L.F.
After all, it’s said to be launching on March 31 onE.L.F.
’s websiteand on April 3 atUlta Beauty a somewhat dubious time of year.
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I consider myself a very good judge of what may or may not be an April Fool’s joke.
But considering that E.L.F.
There are five items on the E.L.F.
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x Dunkin' menu and they appeal to both coffee fiends and donut lovers.
(And I am proud to be both of these things.)
As always, it creates a smooth, glowing finish but this time around, it smells like donuts.
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Other cute collabs:
Now watch Aaliyah Jay’s 10-minute beauty routine:
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