Davy is introducing me to her new baby.
Half Magic embodies the “emotional glam” from the show that’s caught fire online.
It’s mesmerizing and fantastical magic, if you will with rhinestones, neons, and glitter.
Illustration by Ingrid Frahm
(Less so for season two.)
But at times, it’s also equally monotonous and normal-looking, like what someone would wear day-to-day.
It’s two things at once: hence, Half Magic.
Face chart of New Year’s Eve makeup for Barbie Ferreira - Episode 1, created byEuphoriamakeup head Donni Davy.
But don’t call it a “Euphoriamakeup” line.
“The makeup transcends the show.
In its own way, it became its own entity,” says Davy.
Face chart created exclusively forAllurebyEuphoriamakeup head Donni Davy.
To be honest, the brand caters heavily to theEuphoriafan, but nobody will be complaining.
Face chart created exclusively forAllurebyEuphoriamakeup head Donni Davy.
Face chart created byEuphoriamakeup head Donni Davy.
Face chart created byEuphoriamakeup head Donni Davy.
“Picking out a fun palette withNarsorColourpopwould have been super fun and quick and easy.
And an instant kind of gratification because this is not instant gratification.”
(“Rules” being a clear reference to characters Rue and Jules.)
Face chart created byEuphoriamakeup head Donni Davy.
Providing fans with a brand and products to support that was a natural next step."
Group shot of the Half Magic makeup collection.
So, what can we expect from Half Magic?
Face chart created byEuphoriamakeup head Donni Davy.
ThePrecision Eye Liner Brushis pocket-sized, making it easy for travel.
And finally,Wing Magicianis a reusable silicone guide for eyeliner.
A sparkly lineup of Face Gems.
Face chart created byEuphoriamakeup head Donni Davy.
inquiries when wearing it is theMouth Cloud Lip Cream in Magic Brownie.
(The name just does it for me.)
“We had one in every actor bag,” she says.
Group shot of the Half Magic makeup collection.
So what makes it so special?
“It’s this universal brown that looks good on everyone,” says Davy.
Or you’re able to use it as a contour or highlight effect."
A group shot of Half Magic’s tools: Adornment Tweezers, Precision Eye Liner Brush, and Wing Magician.
Allurecontributor Kirbie Johnson wearing the Mouth Cloud Lip Cream in Magic Brownie and Face Gems.
Allureassociate beauty director Sarah Kinonen wearing the Mouth Cloud Lip Cream in Magic Brownie and Face Gems.
At first glance, it looks like adeep ’90s brown.
A sparkly lineup of Face Gems.
But when applied, it warms up to create the perfect mahogany that deepens my natural lip color.
Group shot of the Mouth Cloud LipKit in Magic Brownie.
The Dew Lock Hydrating Set + Refresh Mist.
Allurecontributor Kirbie Johnson wearing the Mouth Cloud Lip Cream in Magic Brownie and Face Gems.
But trust me, it’severywhere.)
Allurebeauty and wellness editor Taylore Glynn wearing Chromaddiction and Light Trap Duochrome Glow Powder.
Allurecommerce editor Sarah Han wearing Chromaddiction Matte.
Allureassociate beauty director Sarah Kinonen wearing the Mouth Cloud Lip Cream in Magic Brownie and Face Gems.
(Davy developed the shades long before Pantone’s Color of the Year, Very Peri, was announced.
Stroke of genius.)
These mattes help intensifyChromaddiction Shimmer, a topper described as “fairy dust.”
Group shot of the Mouth Cloud LipKit in Magic Brownie.
Glitterpillis just as it sounds.
Suspended in a gel base, it formulates glitter in various sizes and complementary hues to maximize reflectivity.
Davy designed it so that not only is there minimal fallout, but also with eye-safe glitters and pigments.
The Dew Lock Hydrating Set + Refresh Mist.
Try Microcosm to fulfill your disco ball needs.
Group shot of Chromaddiction in matte and shimmer shades.
Group shot of Glitterpill.
Allurebeauty and wellness editor Taylore Glynn wearing Chromaddiction and Light Trap Duochrome Glow Powder.
The pigments are bold and bright; the shimmers and glitters are ultra-reflective.
The name Glitterpill was partly inspired by the packaging and also by how seriously we take our glitter."
Allureassociate news editor Gabi Thorne wearing the Light Trap Duochrome Glow Powder.
Allurecommerce editor Sarah Han wearing Chromaddiction Matte.
Group shot of Light Trap Duochrome Glow Powder available in two shades.
A full rundown of the Half Magic offering is below, which will be available May 17 onhalfmagicbeauty.com.
Group shot of Chromaddiction in matte and shimmer shades.
Group shot of Glitterpill.
Allureassociate news editor Gabi Thorne wearing the Light Trap Duochrome Glow Powder.
Group shot of Light Trap Duochrome Glow Powder — available in two shades.
