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“There was so much work put into bringing us to this point,” Alba says.
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Whilecelebrity-founded beauty brandsare increasingly more common, Alba’s situation is unique.
According to Lightspeed, it’s invested a total of $31 million across multiple rounds.
“This is the beginning of really becoming that company that I always felt like we should be.”
Youaredoing something that only you’re able to do and the details matter."
That’s when you find yourself having challenging days," Alba says.
“I have imposter syndrome I had to overcome.”
I would say that’s when the business suffered."
Taking time to find the right colleagues was a huge learning curve for Alba.
“I went through different iterations of the business and what I set out to do from day one.
“I’ve made a lot of mistakes,” Alba says.
Honest is an omnichannel brand, first selling direct-to-consumer online then adding retailers like Target during expansion.
Alba’s learned the pros and cons to each.
This common phenomenon led Alba to rethink how to bring a product to market.
“That’s why we built our labs at Honest,” she says.
Not every day is going to be great.
But you know what, you did your best and your heart’s in the right place.
We all are trying to do the right thing.
And we’re all trying to really drive the mission of the company.
And that to me is really what success is about.”
As for how this month’s IPO factors into her success?
“I’m still pinching myself,” she says.
“It’s all so surreal.”
Take a tour of Daniel Martin’s makeup kit:
