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She cofounded the company in 1996 and has since helped it become a beauty blockbuster.
Courtesy of brand
Simply put: Zomnir likes a challenge.
“And I just felt like Urban had become such a big thing.
There were so many people involved in it.”
Courtesy of brand
“I like things kind of scrappy,” she laughs.
“I always loved the resourcefulness play.”
Zomnir wants them to fill a void she feels currently exists in the beauty industry.
Courtesy of brand
“I love eye makeup, and I love eye makeup that works,” she explains.
“I felt like there was a hole in clean beauty with real performance eye makeup.”
“Such easy removal that doesn’t require a second round of eye-scrubbing in the morning.
Makes me wonder why all mascaras can’t just do the tube thing.”
Once they’re set, they do.
Have an oil cleanser at the ready!)
Both products come in adorable light-yellow boxes.
And, as Zomnir confirms, “there’s a lot coming” down the pike for Caliray.
Caliray products retail from $20 to $24 and are now available oncaliraybeauty.com.
All products featured on Allure are independently selected by our editors.
However, when you buy something through our retail links, we may earn an affiliate commission.
