All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

If you haven’t heard by now,purple blushis having a moment.

three purple blushes on a purple background

Courtesy of brands

But is itonlya moment, or will it become a permanent fixture inmakeup routineseverywhere for years to come?

you could thank TikTok creators likeRachel RiglerandKevin Leefor purple blush’s rise to makeup stardom.

Lee was one of many TikTok creators who sought to try out purple blush for himself.

Clinique purple blush against a white background

“[The Fenty blush is] a subtle purple and the perfect shade for fall.

I also love how it brings out the green in my eyes,” he says.

Lee adds that purple blush will always remain a staple in his makeup collection.

Nudestix purple blush against a white background

In fact, there are purple blushes on the market designed with every different skin tone in mind.

This content can also be viewed on the site itoriginatesfrom.

For fair skin tones, Figueroa suggests tryingClinique’s Cheek Pop Blush in Pansy Pop.

Fenty Beauty purple blush against a white background

Because of its light lavender hue, she notes that it’s perfect “for everyday wear.”

“This berry-purple blush is incredible on a deeper complexion,” she explains.

Danessa Myricks purple blush against a white background