When she first started posting selfie-style videos, Adams had no expectations of viral success.
So when she wasn’t amassing high view counts, she definitely wasn’t disappointed.
In October 2020, Adams' TikTok views went from thousands to millions.
Courtesy of Gabe Adams
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Allure: How did you get into makeup?
Gabe Adams:I started doing makeup because of my background as a dancer.
Courtesy of Gabe Adams
I joined the dance team back when I was in high school.
You gotta figure out how to put on some makeup."
I was like, “OK, sounds good.”
Allure: What’s your relationship like with beauty now?
How does makeup make you feel?
But I feel like the one thing I can change is how I feel within.
It’s really helped bring out a lot more confidence than I had a few years ago.
I was like, “Actually, that’s false.
Every man and boy that you watch on that TV screenwear makeup.”
Makeup is a form of art.
Makeup brings a face to life.
Makeup is something thatbrings people happiness, joy, comfort, and confidence.
[Eventually, my parents] came around themselves.
I get mascara on my lips every time.
Then, my dad said, “I wonder if we could build you a longer wand.”
And I was like, “Wait, what?
My dad actually wants to help me put on makeup?”
Allure: Are there any other ways you wish makeup wasmore accessibleto you?
So, my answer is no.
I’m pretty sure for a lot of other people, it would be yes.
Allure: What is the most unexpected way that you put on a product?
Adams:Definitely foundation.
When I first started to wear foundation, it was the cringiest way that I could ever do it.
I put a towel on the floor andmy Beautyblenderon top of the towel.
I pretty much just smacked my face all over the Beautyblender on the floor.
Now, I tape my Beautyblender to my makeup desk and dab it on that way.
That is a thousand times better.
Allure: You don’t really talk too much in your videos, right?
Adams:My fiance mentioned that to me as well.
He always is like, “Nobody really knows what you sound like.”
It’s really funny because I was a motivational speaker for five years until COVID hit.
For more from Gabe Adams, you’ve got the option to follow heron TikTok.
