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We cannot say for sure what Eden looked like, but itwas probably green.
Photographer: Josephine Schiele. Prop stylist: Alexa Silva.
Eve would flip at the gardens of Versailles or at Spotifys Stockholm headquarters.
It’s eucalyptus but fernier.
It’s Granny Smith but younger.
Jan Brueghel the Elder’sThe Garden of Eden with the Fall of Man(1613)
It’sPharrell’s Humanrace Skincare, packaged in plasticine emerald, or the waterlogged kelp ofOffCourt’s performance body spray.
Green means goand good luck!
Green is the only color that is also a human virtue.
Humanrace Humidifying Cream (2020)
Green is a leafy side salad, humming with nutrients.
They are more engaged in matters of climate change and the majority factor greenness into their purchasing habits.
In 2019, McKinsey estimated that Gen Z would soon comprise 40 percent of the worlds shoppers.
OffCourt Performance Body Spray
Thus, the market grows greener by the day.
Even a glimmer of green is refreshing to behold.
But Gen Z green isnt the green of BP, or Hulu, or Excel.
Safely Glass Cleaner
It runs a much shorter spectrum, from Emerald City spires to Caribbean tide pools.
But the trends today are these hyped-up versions of what you would find in nature.
If you look at colors on your phone, theyre enhanced by the lighting you get from the screen.
Naturium Niacinamide Serum 12% Plus Zinc 2%
Where the millennial color family is more obviously gendered, Gen Zs floats outside the binary.
Blue might be for boys, but green is barely for humans.
Its in our eyes and sometimes our hearts.
Urban Skin Rx Even Tone Cleansing Bar
We eat greens and we play on them.
Heaven and Earth, in one hopeful little jar.
More color theories:
Next up, skin care (ft. Pharrell):
