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A lot of the time, beauty trends act like rubber bands.

soap brows by makeup artists Emily Dimant Patrick Ta and Kasey.

Emily Dimant, Patrick Ta, Kasey

The farther you stretch them, the harder and faster they snap back.

Never has that been so true as it has for eyebrows.

Better yet, it’s easy to achieve, too.

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@patrickta

As far as technique goes, little time nor effort is required.

It’s even spurred the launch of several products that have achieved best-selling status for delivering soap browns withoutactualsoap.

But more on that later.

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Want to get the look at home?

What are soap brows?

It’s exactly what it sounds like: using bar soap instead ofeyebrow gel.

Patrick Ta Major Brow Shaping Wax in Tinted on white background

@patrickta

“All new trends are picked up super fast nowadays; it’s crazy,” she says.

“It’s an old makeup artist trick,” Ono said at the time.

“because everyone’s obsessed with an editorial brow.”

An open jar of clear E.L.F. Brow Lift on a light gray background

“You’re manipulating the brow (hair) to look larger and softer,” she says.

The trend also allows you to go more natural and subtle or more dramatic, depending on your vibe.

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For the purpose of eyebrow grooming, you could’t use just any old soap that’s lying around.

One factor you should consider when looking for the right soap isglycerin.

Luckily, a majority of glycerin-based soaps fit that requirement.

soap brows Madelaine Petsch Patrick Ta

@patrickta

Evans says a great glycerin-based soap isPears Bar Soap and Healy is a fan, too."

It’s inexpensive and gives the same result as many pricey brow soaps," he says.

There’s a reason for that, according to cosmetic chemist Ginger King.

soap brows

@thefacebykase

“Hair gels are water-based,” she says.

“Once people sweat, the hold factor can be weakened.”

Hallberg notes that complexion products and soap are not the friendliest combination.

soap brows by makeup artist Valerie Vitko

@valerievitko

Additionally, soap on the eyebrows can cause skin irritation due to the high pH levels of most soaps.

A more budget-friendly option isE.L.F.

you’re able to also create the look using brow gel, says Healy.

soap brows Anthea Persaud

@wing.it.beauty

Patrick Ta

Patrick Ta Major Brow Shaping Wax

Sephora

E.L.F.

Check out some of our favorite soap brow looks ahead.

soap brows Suzy Sela makeup

@suzyselamakeup

saop brows Emily Dimant makeup

@makeupbyemilydimant

soap brows Vinicius Vilasboas

*@viniciusvilasboas_*