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Growing up, achieving a sleek hairdo was not only time-consuming but also damaging for my hair follicles.

Two photos of a woman with curly and straight hair with a photo of a flat iron in the middle on a purple background

Courtesy Photo

Once I got my hands on the GHD Max Styler, my mind was completely changed, though.

My usual was as big as two-finger widths but GHD’s are as big as three or four.

All the while, GHD’s Max Styler imparts the same temperature with every pass through my hair.

Writer wearing a lime green dress holding the GHD Max Styler with half her hair straight and half curly

Halfway through straightening with the GHD Max Styler

Frizzy, low-temp sections of hair are now matters of the past.

I like to think of this technology similar to cruise control.

The hot tool does it all on its own.

Writer wearing a lime green dress with curly brushed out brown hair

Before

Choi notes that simplicity is key when it comes to a user-friendly experience.

Trust me, it’s well worth the price tag.

Writer wearing a lime green dress smiling with straight brown hair

After

GHD Max Styler flat iron on a white background