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Gwyneth Paltrowis in a fabulous mood.
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One feels compelled, in such close proximity to aninfrared sauna, to inform Gwyneth Paltrow immediately.
Paltrow is a true movie star.
Goop’s new Colorblur Glow Balms come in five shades.
Goop’s new Colorblur Glow Balms come in five shades.
Its also Goops first color cosmetic, and certainly will not be the last.
Colorblur is much lower maintenance one cream formula, five shades, only a fingertip needed to apply.
Paltrow tested them by walking around Goops Santa Monica headquarters, making her employees blush.
And they work on everyone, she says, with satisfaction.
She was so excited that she could not help herself, and so she phonedAllureto share the news.
This conversation has been edited and condensed for clarity.
Allure: Congrats on Colorblur!
Why a cheek color for Goops first color launch, and how are you using it so far?
I’ve also been kind of makeup-averse my whole life.
But I do like that subtle boost you get from a good mascara or a cheek color.
It’s just so good.
This summer, I went into the more bronze and terracotta one.
In the evening, there’s one that looks almost fuchsia in the pot that’s really nice.
How might you describe this moment in Goops history?
It’s a good way to make a splash.
Does it still feel like Goop is GP, all of the time?
GP:Well, to me it feels a lot broader.
And the people who aren’t creating content who work with us are really adding to Goops vision…
I even think of a lot of the business leaders at Goop as very much part of the voice.
I think we’re about a 200-person team.
Allure:Could you ever see Goop going on without you?
GP:Oh, absolutely.
Do you have any thoughts on what distinguishes Goop from less successful celebrity-led ventures?
But its just really fucking hard, and I didnt know that when I started.
I had no idea what I was getting into.
I just think it takes a certain perseverance that I definitely have.
I don’t know if it’s unhealthy, my levels of stick-to-it-ness.
But I’m just so committed to what we’re doing.
We’re in a great place and we’re doing some exciting stuff, but you never know.
Everything changes on the dime.
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