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AtAllure, when we say a skin-care product is boring, it’s a compliment.
Courtesy of brand; Photography by Stevie Dance
The first productsHailey Bieberis launching withRhodeon June 15 definitely fall under that category.
Just as she intended.
“I’m definitely a less-is-more kind of gal,” she confirms.
Courtesy of brand
Each has a lightweight consistency, another must in my book, and a simple-yet-effectiveroster of ingredients.
Moisture-bindinghyaluronic acidandglycerinplus barrier-soothingsqualaneare other common threads running through Rhode’s first drop.
“We brought in a dermatologist, we consulted with a cosmetic chemist…
Courtesy of brand
I had conversations with a lot of people that are very influential and knowledgeable in the skin-care space.
And that was really how we brought these formulas to life in the labs.”
But Bieber assured me that “no decision has been made without me.
Courtesy of brand
She estimates that she tried more than a dozen formulations of each product before giving final approval.
But being “extremely picky” means Bieber now has the utmost confidence in Rhode’s first collection.
“I don’t want to cut corners.
Courtesy of brand
I want amazing formulas.
I want to give people amazing products.”
“Which one of these products would you need in a desert-island situation?”
Courtesy of brand; Photography by Stevie Dance
I ask, and she just chuckles.
“Let’s say it on three…” she laughs.
We shout “the glaze” in unison, as if I even needed to ask.
It spreads easily and absorbs instantly and dries down to a satiny finish.
“I use the Peptide Glazing Fluid literally morning, noon, and night,” Bieber shares.
For the daytime, she layers avitamin Cserum under the fluid before following up with an SPF.
She even takes this serum to the beach.
(A reminder: Reapply anSPF 30 or higherevery two hours, folks!)
It’s thick with a glossy finish (Bieber actually uses it as a gloss).
“The Peptide Lip Treatment is an all-day, everyday thing.
I’m reapplying it constantly,” she says.
Build on the skin-care offerings.
Think soft eyebrow pencils and multi-use cheek stains.Body products are on the table, too.
“We would love to expand intosun care, body care, all of those things.
“I look at Rhode not just as a beauty brand… “I [want to] build a community platform for the beauty industry.”
Rhode’s first drop retails for $16 to $29 and is available starting June 15 fromrhodeskin.com.
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