Acelebrity coming out with a makeup lineis usually as noteworthy as a basketball playerintroducing a new pair of sneakers.

“Makeup has always been my go-to form of expression,” the singer tellsAllure.

“Makeup allows me to try on a new persona for the day.”

side by side of halsey posing for the camera at three events aria awards american music awards country music awards

Getty Images

This was one of my first times walking a carpet with myhead shavedand I just remember feeling so confident.

Looking back, I wish I had usedcontour!

But at the time I loved this look.

Halsey smizing for camera with buzzcut black eyeliner and nude lipstick

I love to show off mynatural freckles.

The simplicity of this look is still so cool to me.

This is probably one of the quickest makeup looks I’ve ever done."

Image may contain Clothing Apparel Human Person Jacket and Coat

MTV EMAS (2019)

“I really loved this look.

Visiting KISS FM (2019)

“This hair took a suuuuuper long time.

My hairstylist Marty did it at the hotel.

halsey smizing for the camera at 2019 MTV EMAs with red eye shadow and lipstick

He makes long hours in the glam chair so much fun.

This one was unlike anything I had ever done before.

I wore this Marc Jacobs dress on the red carpet and then covered myself in paint for a performance.

Halsey at 2019 kiss fm with dramatic baby hairs

Ibleached my own eyebrowsfor this look, which is always a bit of an adventure.

This is my favorite makeup look I’ve ever done.

I was really proud of myself for pulling it off.

Halsey at 2019 CMAS with wave auburn bob and glam makeup

But I would have liked more time, this day was so hectic.”

Manic(2020)

“This is the cover of my third albumManic.

This picture wasn’t supposed to bethe cover; I hated it at first.

halsey at american music awards with burgundy hair and multicolored eye makeup

It’s so vulnerable and so isthe album.

Why I hated it originally ended up being why I chose it in the end.

I love that my fans understood the symbolism of the glitter black eye right away, without explanation.

cover of Manic Halsey’s third album. Halsey has a black eye created out of glitter.

They also made it their own; I saw a lot ofglitter eyeson the short-livedManicworld tour.”

About-Face (2021)

“This day was awhirlwind.It was taken at our first About-Face campaign shoot.

For one of the shots that day I had to look like I was spitting.

close up of halsey rolling her eyes back while wearing smoky navy eye makeup and nude lipstick

Instead of just, you know, having me spit, they actually brought in fake spit.

I didn’t know that existed; it was pretty disgusting.

[For this look] I love the white dots!

I’ve repeated them a few times since.”

Additional reporting by Danielle Pergament.