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It feels like I get a press release for a newcelebrity-founded beauty brandevery single day.

closeup image of singer halsey at the american music awards red carpet

Getty Images

And most of the time, I’m forced to ask of said brand: Why?

When I readthe announcementfor Halsey’sAbout-Face, however, I knew things would be different.

Nicola wears About-Face Shadowstick in Acidic.

halsey aboutface shadowstick in acidic review — swatches

Nicola wears About-Face Shadowstick in Acidic.

Each stick has a slippery glide that allows for maximum control.

While the matte shades have one-swipe pigment, the metallic ones are slightly sheer yet buildable.

Nicola wears About-Face Shadowstick in Baroque.

halsey aboutface shadowstick in baroque swatches and review

Nicola wears About-Face Shadowstick in Baroque.

About-Face Shadowsticks, $21 each, are available now fromaboutface.com.

All products featured on Allure are independently selected by our editors.

However, when you buy something through our retail links, we may earn an affiliate commission.