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Cloud Jelly’s botanical extracts help brighten skin while infusing it with free radical-fighting antioxidants.
Courtesy of brand
Strawberry extract, in particular, isn’t just a fun marketing ploy.
It brings radiance-inducingvitamin Cto the metaphorical picnic table, cosmetic chemist Laura Lam-Phaure tellsAllure.
In 2018, it debuted with thePink Cloud Rosewater Moisture Cream, and a cleanser followed it in 2020.
“ThePink Cloud Cleanserhas been a runaway hit.
We can’t even keep it in stock,” Ewing says.
“We always have a demand for expanding into a regimen.
So [Cloud Jelly] seemed like a natural fit.”
Cloud Jelly went through countless revisions to ensure it didn’t feel too sticky, Ewing points out.
I love how it has the slightest bit of grip, though.
The serum doubles asa primer, if you ask me.
Foundation glides and blends on so much more seamlessly.
“It has also been shown to have some skin moisturization effects.”
Starting April 9, you might shop the Herbivore Cloud Jelly onsephora.comandherbivorebotanicals.comfor $48.
