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Sharon Stone inCasino.Fur coats, gold earrings, andFrench manicures.
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Less is no longer more.
It’s the eternal birth and rebirth of a trend.
To be very clear, the mob wife aestheticisn’tnew.
It’s the same vicious cycle that just about every so-called TikTok trend follows.
Im personally really excited to have a break from the clean girl aesthetic.
I think its trending because women like feeling powerful and glamorous.
The perfect example of our return to full glamour:Savannah Jamesattending the Schiaparelli haute couture show in Paris.
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In 2023 there were so many micro makeup trends and many of them were based on food and beverages.
I think that was all a warm-up for creativity to blast off in 2024, Davy explains.
Bolder, stronger, more pigmented formulas are already making their way to shelves.
It’s all slowly coming to life on trendsetting celebs likeDua Lipaand Hailey Bieber, both cosmetically and sartorially.
Davy believes that this hyper-glam era could be due to the natural pendulum swing from one extreme to another.
Many beauty fans are craving change in a big way.
Its all about decadent, self-indulgent glamour, says Black.
The way mob wives are portrayed in film, theyre not the nicest women, generally speaking.
Theyre not getting up at 5 a.m. to do yoga, theyre not drinking green juice.
They smoke, they drink, they curse, they betray their husbands, she explains.
Its a fun character to play.
In some way, it’s ironic that doing so much more requires so much less effort and pressure.
Mob makeup is fun.
Leopard print is fun, says Black.
Celebrity hairstylist and House of Freida partnerLaura Polkoalso sees elements of the ’90s influencing the mob wife aesthetic.
When I think mob wife, I think feminine, hair tossed up perfectly in a disheveled way.
People are putting more effort into their hair instead of just letting it be.
Ahead, how TikTokers are taking their hair and makeup to the max.
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