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Undereye concealer may bedead, butblushis still having its best summer ever.

allure editor kara mcgrath wearing and holding Hourglass Unreal Liquid Blush

In particular, cream and liquid formulas seem to be reigning supreme.

The latest launch to join that royal court isHourglass Unreal Liquid Blush, and, folks?

I am pledging my loyalty to its crown.

two bottles of Hourglass Unreal Liquid Blush Review on a light gray background

Before applying

If Im being honest, this wasnt a hard sell.

Liquid is my preferred blush format and Hourglass remains one of my favoriteluxury makeup brands.

But the product far exceeded my already-high expectations.

allure editor kara mcgrath before applying Hourglass Unreal Liquid Blush

Before applying

By swipe two, the color is much more concentrated.

Theres no question that Im wearingblush, but it still blends seamlessly into the rest of my makeup.

This formula is incredible, says New York City-based makeup artistKarol Rodriguez.

allure editor kara mcgrath wearing one layer of Hourglass Unreal Liquid Blush

With one layer of Unreal

The finish is similar to the texture of a blurred lip; its soft and velvety.

Rodriguez concurs that the component makes this extra special.

I plop those drops directly onto my cheek, then blend it out using the brandsNo.

allure editor kara mcgrath wearing two layers of Hourglass Unreal Liquid Blush

With two layers of Unreal

The pigment lasts all day and its lightweight formula blends super seamlessly into the skin, Brower tells me.

Hannah Brower wearing the shade Imagine

Associate beauty editorAnnie Blaywas taken aback by how pigmented this formula is.

She uses just two drops of the shade Deep Berry to give her cheeks a bright wash of color.

editor Hannah Brower wearing Hourglass Unreal Liquid Blush

Hannah Brower wearing the shade Imagine

Edward Horgan wearing the shade Moment

At $36 for .34 ounces, this is definitely a pricier blush.

photo of allure editor annie blay wearing hourglass unreal liquid blush in deep berry

Annie Blay wearing Deep Berry

Hourglass Unreal Liquid Blush

Edward Horgan wearing the shade Moment