Because if any business knows how to finesse a comeback, it’s the beauty business.
Keep scrolling for their stories.
And on day 112?
Left: Tamila Kochkarova. Center: Nagasaka Fumi. Right: Ben Rayner
Her appointment book quickly started filling back up.
“People let their brows go,” Wolosky says.
“Like ‘I didn’t know I could grow this much brow hair’ go.
The family behind Braid Heaven Salon (clockwise from left), Leslyn, Allecia, Shelley, Jasmine, and Glynnis Smith.
They’re coming in with way more to work with.”
Rachel Smith
Remember the days when our collective stress levels were regular-terrible versus premium-4K- director’s-cut-terrible?
New York-based acupuncturist Rachel Smith, owner ofEast Aurora Acupuncture, does too.
Jaw-dropping hair takes center stage at Bronner Brothers’ Fantasy hairstyling competition at the New Orleans convention center.
“I’ve been doing this for so long.
“One client,Saturday Night Live, has been back shooting in the studio.”
He’s hopefulSNLand others will be placing orders again: “I feel very positive about the future.”
“However, I’m grateful to have enough customers to come through and keep us open.
Some news still keeps me hopeful, like the new vaccines.
This keeps me believing that there is light at the end of this very dark, long tunnel.”
I was seven when I discovered theBronner Brothers International Beauty Show.
Over the years, models have worn cornucopias of braids, battery-operated ponytails, and gelled baby hairs.
Erika Respress, trade show manager, shares the many highs of last year’s experience.
There was no blueprint to follow, but the support was amazing.
We popped out right under 10,000 virtual attendees, and took our Fantasy competition online.
The African-American community was hit hard from COVID-19.
At Twists & Locs in Accra, Ghana, hairstylists specialize in turning hair into works of art.
Our industry was hit hard.
What it said was: Bronner Brothers is here.
We feel your pain.
Chicago’s Logan Parlor used to be a gathering place; at right, its bar, in 2018.
And we’re all in this together.
Stylists are not Avengers.
They have fires, lose their homes, their parents.
They’re human beings.
I am absolutely hopeful for everything on the horizon.
One thing about the beauty industry: We are a depression-proof business.
We will bounce back.
We are the heartbeat of America.
Based in the United Arab Emirates, she hasreimagined traditionally floral hennain geometric patterns and cheetah prints.
“I decided to launch my own henna brand and at-home DIY henna kit,” she says.
“In the first two weeks, we made over 500 sales.
(you could buy her kits atazra.ae.)
Soon after launching, Khamissa was maintaining a level of hustle unlike anything she’d experienced before.
“Those two weeks before Eid were the busiest weeks of my life,” she says.
“I wasn’t sleeping.
I was so busy making henna and learning how to run an online business.
A.R.P
Tina Alster
Tina Alster’sDermatology Practice Has Been Two Blocks From the White House for Years.
So we called her the first week of November 2020, when votes were still being counted nationwide.
They did this year, but not in the numbers you would expect.
The tape is well covered by most masks.
And I did so much laser through the summer.
I was closed March 16 to June 9.
My team was furloughed; they got unemployment.
I fielded hundreds of emails a day from patients.
Just because you’re stuck at home doesn’t mean you’re not worried about your skin.
Our waiting room is not in use at all.
Every patient uses a peroxide mouthwash, puts their mask back on, and then I come in.
you might breathe but you cannot talk.
When I reopened, I had this whole wave of patients come in because of video conferencing.
They’re on Zoom all day long.
What they want is all related to the angle of the camera.
Most of the time, our computer camera captures us from a lowered perspective.
Obviously, the neck area for men and women is a bad one.
Then the frowning, the 11s, the forehead wrinklesthose are the main things I see.
I tell them to get one of those ring lights.
They make everybody look good.”
Flashback to New Year’s Eve 2019 and I was in theTwists & Locs salonin Accra, Ghana.
“The place was packed,” I later wrote for Allure.
“In one chair, a local Ghanaian woman chatted with her stylist in the Twi language.
In the next, an American woman asked her braider to recommend the best restaurant for Ghanaian cuisine.
A Londoner took a call to finalize party plans for the evening.”
I called her almost a year after my visit to find out how.
“We closed shop a few days before [Ghana’s three-week] national lockdown [in April].
We have missed our international clientele, as the borders were closed for a long time.
Our stylists haven’t suffered any salary reductions so they are happy.
We are cautiously optimistic.
It reopened a few months later.
Her answer felt like a splash of cold water: The salon industry is in trouble.
Read her words below, then consider booking a cut and color.
In solidarity, we waited another week.
We were really busy for the first two weeks.
It’s been hard ever since then.
We got our PPP (Paycheck Protection Program) loan, but the 24-week period just ended for me.
Once people come in, they feel a lot better.
We’re letting them relax and talk.
And they’re leaving looking good and feeling better.
We used to be very gentle about selling stuff.
Now we’re like, “Listen, can you hey buy your shampoo from us?
[Laughs, a little morbidly.]
But some stylists have just come on board, and they’re struggling the most.
They rely on the salon to meet new clients.
And there’s not a big demand right now for their time.
I’m really nervous about them.”
As told to B.K.
However, we refused to leave our unhoused guests behind.
We are connecting with them as human beings worthy of love and respect.
Getting back to shower service is essential it’s core to what we do.
It can also be used for disaster recovery.
We hope to finalize the design in the spring.
We’re seeing many new faces in the unhoused communities we serve the need is massive and growing.
You may be the only person they talk to that day, week, or month.
Every single person deserves to be seen.”
