In 26 years of BoB, a lot has changed in regards to product innovation.

But the testing process is still just as rigorous as it was back in 1996.

She’s a self-described lipstick devotee, classifying her love for it as “consistent and unwavering.”

A closeup selfie of Allure commerce editor Sarah Han applying the Poundcake liquid lipstick in Raspberry

Courtesy of Sarah Han forAllure

Han has been atAllurefor over two years, participating thus far in two Best of Beauty testing phases.

Maintaining a Baseline

“I attempt to keep my prep the same for each lipstick.

But I try one new lipstick per day, so I can keep it consistent.

A selfie of Allure commerce editor Sarah Han wearing one of the 2022 Best of Beauty lipstick nominees

Courtesy of Sarah Han forAllure

It muddles things.”

The longevity of a product is an important aspect.

The caveat is that even though it needs to be long-lasting, it still has to be comfortable.

A closeup selfie of Allure commerce editor Sarah Han applying the Poundcake liquid lipstick in Raspberry

Courtesy of Sarah Han forAllure

The color shade range is of utmost importance.

That is one of the biggest things."

The Red Seal of Approval

“I do feel a sense of responsibility when BoB testing.

A photo of Allure commerce editor Sarah Han’s right arm with eight lipstick swatches varying across red pink and berry…

Courtesy of Sarah Han forAllure

Before I worked atAllure, I would look out for the BoB seal.

The red seal carries so much history with it.

But I always venture to maintain that sense of responsibility, even if it’s not BoB testing.

I want to be truthful in my opinion, so I always take that seriously.”