(It’s important to note that actual numbers could very well be higher, due to underreporting.)
How have you, as influential brand founders and CEOs, been using your platform to spark change?
I’m learning to use my voice andCocokind’s platformin a way that feels authentic and genuine to us.
Channing Smith /Allure
The first step is to acknowledge that it exists and to recognize it as a problem.
The next step will be much harder and will be changing the wayAsians are perceivedand valued in American society.
However, we need more support from mainstream media.
Tower 28 founder Amy Liu (left), Hero Cosmetics founder Ju Rhyu (center), and Cocokind founder Priscilla Tsai (right)
We need more people to rally with us to help spread awareness.
Is there anyone in particular who you’ve admired for their candidness or behind-the-scene actions?
I think the more hate we see in the world, the more the Asian community has come together.
Mount Lai founder Stephanie Zheng (left), Live Tinted founder Deepica Mutyala (center), and Jinsoon founder Jin Soon Choi (right)
It is amazing to see everyone stand up for the Asian community and express their support.
Han:Where there’s action being taken, there’s also hope being disseminated.
Looking towards the future, what gives you hope for the Asian community at least?
Glow Recipe cofounders Christine Chang & Sarah Lee (top) and Fable & Mane cofounders Akash & Nikita Mehta (bottom)
Anything you’d like to highlight?
Deepica Mutyala, Live Tinted CEO & founder:“I love seeing us all come together.
It gives me hope for the next generation that this will just be the norm.
A flat lay of the AAPI Bestseller Beauty Collection with all 8 products featured.
Collaboration over competition!”
Mutyala:“Everything I do with my brand [Live Tinted] ties back to my culture.
I grew up watching my grandmother incorporate jade rolling and gua sha into her skin-care and wellness routines.
It’s such an honor to get to share these parts of my culture with others.”
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A flat lay of the AAPI Bestseller Beauty Collection with all 8 products featured.
