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A closer inspection confirmed my suspicions: the bottle was that ofAugustinus Baderface cream.

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Craig Blankenhorn/HBO Max

The brand, which debuted in 2018, grew mostly through word of mouth among elite crowds.

(And if you’ve watchedSuccession, you know that tracks.)

The choice to placethatcream on his bathroom counter was too perfect to have merely been a coincidence.

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A look at Charlotte York’s bathroom as seen inAnd Just Like That…. We spot skin care by Juara, Eve Lom, and Tata Harper, along with a Mason Pearson hairbrush and Dyson Airwrap.

So do set decorators and prop stylists get to go on Sephora shopping sprees “for” characters?

Sometimes, but not always, says Leavens.

Despite his success, Williams says the strategy can be hit or miss.

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See that familiar shade of blue in the bottom left corner? In season four ofEmily in Paris, Emily (played by Lily Collins, left) and her colleague Sylvie (portrayed by Philippine Leroy-Beaulieu) are tasked with creating a campaign for beauty brand Augustinus Bader.

Sometimes, though, screen time is more calculated.

See that familiar shade of blue in the bottom left corner?

In fact, that just indicates that the production company received official legal clearance from the brand.

This story was updated on August 16, 2024.