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It was easy to apply, it stayed all day, and I loved the color.
Collage: Bella Geraci; Source images: Getty
It quickly became her everyday go-to, and she emptied and repurchased it at least seven times.
But when I tried to link it, it wasnt on Sephoras website anymore.
I thought, Thats weird, she recalls.
Then a follower commented, Just so you know, its being discontinued.
She proceeded to scoop up every remaining set she could find at online department stores.
I had grown so attached to it, Chody says wistfully.
It was a really simple step in my routine that made such a difference.
About two years ago, I noticed it was getting increasingly harder to find.
I began searching the CVS website to locate any remaining jars near my apartment in Manhattan.
(The original retail price?
Pantene does still offer a similarly-named and packagedMiracle Moisture Boost Conditioner with Rose Waterin a tube.
Its just not the same.
Scarcity or difficulty obtaining a key ingredient often play a role in a brands decision to discontinue a product.
Suppliers might cease manufacturing raw materials for a variety of reasons, explains Dobos.
They may not be making enough money from it or it doesnt fit with their core business model.
Trends can also influence raw material production.
Nevertheless, if its being sold in the U.S., it has to meet U.S. regulations, says Dobos.
In 2022,the lawsuit was settledfor nearly two million dollars.
The palettes are no longer available for purchase.
As for Beet The Sun,a new, FDA-compliant versionreturned to the market in 2023.
Asian [manufactured] sun protection is amazing.
I was more concerned about how I was going to get it.
A beauty pal in Malaysia who found a few remaining units came to the rescue.
One day it was just gone, Stewart recalls.
Stewart gamely tried the suggested substitute,Hello Happy Velvet Powder Foundation, but returned it the next day.
Hello Flawless was like photoshop for your face, says Stewart.
The other one was just… not as good.
I couldnt use it.
They were liquidating mostly housewares and small appliances.
Hello Flawless was the last thing I expected to see.
But lo and behold, I saw it on the very back of the wall.
Id know that black and white packaging anywhere.
Iranover and grabbed as many as I could, I think it was six or seven.
My boyfriend was like, What are you doing?
You only have one face!
By her third attempt, her boyfriend had tapped out.
Ive been out of Hello Flawless for two years now, sighs Stewart.
Even industry pros arent immune to the heartbreak of discontinuation, including makeup artistErin Parsons.
There was a Milani black pencil, says Parsons.
It was the best damn eyeliner I have ever found.
Ive been doing makeup for 25 years and to this day, nothing surpasses it.
I don’t understand why they discontinued it.
When they stopped making it, I found 50 on eBay.
I bought every one.
I think I spent $500.
A few years later, she has only a couple left.
I just wanted to smell it again.
Shes not the only one.
A Change.orgpetitionwas started in 2022 to revive Revlons original Outrageous formula; it currently has 131 signatures.
Thats probably not enough.
Unfortunately, a cult or niche following does not necessarily translate into sales, OBrien explains.
Brands have to manage their costs.
If youre passionate about a discontinued item, its worth letting the company know.
Contact customer service or DM them.
Social media is a great way to communicate your feedback.
You never know how many others might be telling them the same thing.
As these ingredients age, their preservatives break down.
If theyre too old, they can produce irritants and breed microorganisms, confirms Dobos.
I meekly inquire…. even conditioner?
Anything that goes on your scalp presumably touches your skin as well, she says.
Just because you don’t see [the irritants] doesn’t mean theyre not there.
You have no idea what the quality is.
The last thing you want is expired product anywhere near your face, adds makeup artistChad Hayduk.
Do you really want expired lipstick on your mouth, where youre basically ingesting it?
Another risk with unauthorized sellers, he points out, is authenticity.
There are lots of counterfeits and fakes out there.
Hope is not lost.
(Giella, with two physical locations in New York, is another.)
Prices start at $70 for a set of two and the lead time is around two weeks.
We do everything by hand.
We dont do pencils, polishes, or liquid foundations because they require machinery.
Still, her search remains ongoing.
Given her following, does she think the Tom Ford team might reach out?
I hope so, she laughs.
I havent heard from them.
Ive tried to get in touch to no avail, but Im here!
But hey, Pantene, if youre reading this, lets talk?
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