All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
“Gen Z is really the first generation where skin care is fully adopted by everyone.
Courtesy of brand
Yarbro, who lives in Honolulu, Hawaii, is giddy about spending the summer in downtown Manhattan.
“Technically, I have five different assistants.”
In a little over a year, Yarbro’s gone from relative obscurity to beauty mogul.
“Gentle actives” are the pillar of the brand.
He’s focused on overall skin health, not just results.
She and Curry co-own Be for Beauty, the parent company of The Inkey List and Selfless by Hyram.
Now that he’s a founder, viewers will notice some changes to Yarbro’s content.
So will Yarbro’s dramatic reaction videos to celebrity skin-care routines, many of which have gone viral.
“I’ve made so much content surrounding that,” Yarbro says.
“So, if people want to find it they can find it.
I don’t feel there’s a lot more I can contribute in that way.”
Videos will become more Selfless by Hyram-centric.
Is he worried that his viewership will fall off?
