After a decade, fashion designerJason Wuis headingbackto Target.
Wu collaborated with Nyx founder Toni Ko and her Bespoke Brand Brands incubator program.
The duo met at dinner in New York City last year with a mutual friend.
Courtesy of brand
“Jason is a fashion designer, but he’s very entrepreneurial.
This is basicallytwo entrepreneurswith two different skill sets coming together.”
If they held off, they’d have to wait another full year, Ko admits.
Courtesy of brand
The duo set out to make a brand that appeals to all ages without overly trendy items and shades.
This aspect is what makes the venture most exciting to Wu.
A nod to this is even in the various shades of nude on the brand’s packing.
Jason Wu Beauty’s Hot Fluff shade range
That’s right: Jason Wu Beauty is cruelty-freeandfollows theTarget Clean Beauty program standards.
Instead of hiding under heavy makeup, he hopes customers reveal themselves.
“That’s what my job is as a fashion designer,” Wu explains.
Swatches of Celestial Lust
“It’s about enriching people’s lives.
That’s Wu’s brand ethos and something he thinks about when he’s designing.
In the meantime, you’ll be able to shop Jason Wu Beauty starting January 14 atTargetandjasonwubeauty.com.
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