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As the brand was becoming more successful, HIV and AIDS were wreaking havoc on the fashion andmakeup artistcommunities.
Angelo and Toskan wanted to do something.
Courtesy of MAC
They created the MAC AIDS Fund and a lipstick the first Viva Glam as a fundraising mechanism.
There was no TikTok.
There was no Instagram.
Courtesy of MAC
There was no instantaneous news.
There was no transparency.
But we always brought to light the person on the cusp of fame.
Michael Thompson
When Viva Glam first launched in 1994, MAC used RuPaul as a spokesmodel beforedragwas mainstream.
It disrupted beauty norms in a playful and engaging way.
No one started this as a marketing campaign.
They did it because they wanted to help those who truly needed it.
The name, Viva Glam, came from the idea of glamour, of course, and life.
These artists leave a lot for the culture.
A lot of them didn’t always have picture-perfect stories.
Viva Glam is a tapestry of community stories and that’s what matters.
To be able to continue it is really a blessing.
Now read more on lipstick:
Now, see Latrice Royale’s drag transformation in action:
