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K-pop stars also stopped having in-person concerts and meet-and-greets in favor ofuntactevents.
Kahi
This concept trickled down tobeauty products, too with the rise ofmulti balms.
For those unfamiliar, they are basically oversizedlip balmsfor your whole face.
The nucleus of it was and continues to be theKahi Wrinkle Bounce Multi Balm.
Kahi
As of press time, Kahi remains the top-searched skin-care brand on Naver, Korea’s preeminent search engine.
K-beauty has shown they can now be serums, essences, and moisturizers combined into one hygienic tube.
They can reapply without much (or really any) mess.
Kahi
In turn, they always want the latest and greatest products.
For this reason, the popularity ofcushion compactssoared in Seoul over the past decade, as Hong points out.
Multi-use sticks are, more or less, the next iteration of the portable product.
“The Korean beauty industry appreciates this kind of program,” she adds.
Plus, fermentation helps it penetrate skin better, cosmetic chemist Ginger Kingpreviously toldAllure.
(you could dive deeper into this skin rejuvenator in our guide toKorean’s popular injectables.)
The Kahi’s Wrinkle Bounce Multi Balm truly is a testament to K-beauty’s forward-thinking.
I can personally vouch for that too.
Viewers eventually started seeking out the stick in droves and calling it the “Kim Go Eun Balm.”
She loves it so much that she’s since become a global ambassador for the brand.
Surprisingly, Kahi is relatively new to the Korean beauty industry, though.
In fact, its touchless system wasn’t originally factored into its projected success.
After all, consistency is the key to skin-care success.
I recently got to try the Kahi Multi Balm finally and immediately understood the hype.
I also keep one by my bed for some last touches of hydration before I go to bed.
It has an occlusive consistency to it that acts like targeted slugging for problem areas.
I particularly enjoy putting it on my cheeks as a shimmer-free dewy highlighter.
Supposedly, it also helps smooth split ends, but I haven’t tried out that usage just yet.
It can also act as a soothing barrier between your skin and protective face coverings.
TheAsian American-foundedskin-care brand actually started offering these two portable multi-use stick options long before the pandemic started.
Your friends are sure to be intrigued by your new K-beauty discovery.
