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Natti Natasha is one of the biggest Latin stars on the planet.
Courtesy of Nevarez PR. Design by Clara Hendler.
She’s among themost-watched women on YouTube; her music videos have amassed over six billion views.
“It’s a rebirth of so many things.”
Before becoming a leading lady of reggaeton, Natasha was born Natalia Gutierrez in Santiago in the Dominican Republic.
Courtesy of Nevarez PR
In 2017, she teamed up with Daddy Yankee for “Otra Cosa” and became labelmates with him.
In the male-dominated reggaeton scene, Natasha was leaving her stiletto-shaped mark.
“I just have a passion for [reggaeton],” Natasha says.
“I feel like it’s a part of me.
I feel like I’ve been a part of this movement from the get-go.”
On top of producing hit songs, she’s become a style icon.
Courtesy of Nevarez PR
Allure:What’s the story behind your style for theNattividadera?
Natti Natasha:[My look] is definitely more sporty.
Still in a classy Natti Natasha way.
I always like to put a little sass in there.
If I’m wearing baggy pants then I like a crop top with some shiny detail.
The album reflects my style.
There’s an urban side with a classy twist.
I’m enjoying the sneakers for sure.
NN:It was out all day.
It was fun showing it, embracing my body, and embracing the changes.
I don’t mind showing the world that I am a powerful woman.
I want to work.
I was so happy that I wanted to show other girls that they can do this too.
Allure:What was your beauty routine like when you were pregnant?
I felt so full of life, literally.
I concentrated on having fun, getting glammed up, and feeling beautiful.
I never stopped wearing my lotions at night.
I kept on working out, whatever I could do with my belly.
I took more care of myself than before, and definitely ate healthy, especially for the baby.
Also,Elta MD sunscreento protect my skin, which was more sensitive during pregnancy.
What do you think about the impact that song had?
NN:“Sin Pijama” is an anthem.
It’s a sexy, sassy song.
We dared to collaborate together.
At that moment, girls collaborating was like, “Oh no, you guys are competition.
Why would you collaborate?”
We broke the stigma.
We broke the rules.
I will forever be grateful for “Sin Pijama.”
It gave me a beautiful sister like Becky.
I love collaborating with other girls.
I like to see them feeling empowered.
I feel like that’s how us girls are going to keep on being in the game.
That’s what keeps the movement up there.
Allure:“Sin Pijama” also became an anthem for the LGBTQ+ community.
There aredrag queensthat perform that song.
How do you feel to have a connection with that community?
NN:I’m extremely grateful because they’ve been supporting me since day one.
When I make music, I do it for everyone.
It makes me feel good that they understand the message.
That they feel like they’re a part of this.
They supported “Sin Pijama” when the song was a huge scandal.
I was like, “No.”
And I remember the LGBTQ+ community definitely backed us up.
Tell us about your connection with the hip-hop influences on the album.
NN:It’s “P.I.M.P.”
but the woman version, and we gave it a little twist.
It was fun to remake a huge song that I love so much.
I’m a huge fan of Lauryn Hill.
The Fugees' “Ready Or Not” is where I first heard her.
Those songs take me back to New York.
I lived there for so many years.
Now having the opportunity of singing them with my own versions is bananas.
Allure:How is life with a new daughter?
NN:It’s a blessing.
I look at her and I don’t believe it.
I have this beautiful little girl.
This beautiful human being that came out of me.
That God gave me the opportunity to become her mother.
I’m grateful that she chose me to be her mama.
Because I feel I am an example for her then she will succeed at many things in life.
Allure:What do you hope to accomplish next?
NN:I would love to be in a movie.
I would love to do another great crossover collaboration.
I have worked with David Guetta, Dimitri Vegas, and Like Mike in Europe.
I have worked with the Jonas Brothers, which was amazing.