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Kassidy Silvawas practically destined to be anAllureBest of Beautytester more specifically, her auburn-toned, waist-length hair.
Courtesy of Kassidy Silva
“I have a very set routine of how I like to do my hair,” says Silva.
Her weekly, day-to-day routine remains the exact same, the only difference is the curling iron.
The same “formulaic” method is purposefully present for her hair, too.
Courtesy of Kassidy Silva
(She explains why below.)
As the associate director of social media atAllure, Silva has a unique, on-the-trending-pulse POV.
“We’re looking at content constantly,” explains Silva.
Courtesy of Kassidy Silva
So I’m not using a different shampoo because then it’s like, ‘Is it the shampoo?
Or is it the curling iron?
Is it the finishing oil or is it the curling iron?’
That’s the hard part, especially when it comes tocurling your hair it’s not always intuitive.
That, in my opinion, is the most important aspect.
There’s certainly an investment that needs to go into buying it.
It’s not at the same price point as picking something up, like alip gloss.
Is it going to damage their hair?
Are there things they need to be worried about?'"
“Is It Viral, or Is It Good?”
“For me, I’m always thinking, ‘Is it viralor is it good?’
Or is it actually a really good product and it can last over time?'”
I’m always very cognizant of that.
Because like I said, especially with something like a curling iron, they’re not cheap.
You’re making an investment.
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Now, watch a hairstylist master the French bob haircut:
