But the filter isn’t responsible for the gorgeous hair color she’s sporting.

(Trust me, I tried it on myself.)

In the video, Kim flips and smooths her hair as she admires it in her front-facing camera.

Kim Kardashian outside in New York

Getty Images

And admire it she should.

Yep, she’s already back to dark brown.

Kim Kardashian with deep red hair

Instagram/Kim Kardashian

Kim Kardashian running her hand through her red hair

Instagram/Kim Kardashian