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Ive been a devoted personality test-taker since the pre-Buzzfeed quiz era of my youth.
Theyve also successfully made their way into the perfume sphere.
As we move deeper intothe world of AIand algorithms, we risk losing these connections.
Luckily, a new crop of brand-agnostic creators has stepped in to guide followers to their new favorite scent.
About a year ago, I did a scent consultation withEmma Vernon, host of the podcastPerfume Room.
Vernon is a fragrance expert certified in Advanced Olfaction through fragrance houseCinquieme Sens.
Vernonsconsultscost $65 and are primarily done virtually.
Vernon suggests including your favorite celebrities, colors, style trends, and fictional characters for inspiration.
Even your Instagram handle, which Vernon gives the option to include, can be a useful clue.
Pauly uses perfume as an accessory, complementing or contrasting with what shes wearing.
She also links it to her mood.
I think its about creating a character, just the way you do when you get dressed.
It becomes less note-centric and more emotional, she says.
Vernon looked for warm, edgy, unique, and tailored scents.
Pauly described it as top-shelf whiskey in a Baccarat decanter.
Im Switzerland: Theres nothing I cant recommend, she says.
I loved both the process and the results of my consultation with Vernon.
It felt like I was back on MySpace or Tumblr, disclosing my ideal aesthetic.
and Parisian Musc is on my shortlist for my next full bottle purchase.
In my experience, AI recommending a fragrance purely based on its notes just cant compare.
Later this year, Vernon plans to offer intimate guided tours of the perfume district in New York City.
Shell shop alongside you, suggesting individually tailored perfume along the way.
Editions de Parfums Frederic Malle has stores in over 50 countries around the world.
He prides himself in his ability to find someone their perfect scent.
Dietis so intertwined with your scent.
The consultation is free, with the hope that the client will purchase a fragrance from the store.
She asks their age, and more importantly how old theyfeel.
I use the empathic part of me.
Wallace believes shes in tune with what her clients are feeling, beyond what they disclose to her.
I dont believe in signature scents anymore, cause were not [one-note] people, she says.
She left with a bottle of Editions de Parfums Frederic Malles sexy tuberose perfumeCarnal Flower.
Learning more about it and expanding your olfactory palate can bring more joy to all scented aspects of life.
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