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I may be a beauty editor buton the down lowI wasn’t afan of fragrancesuntil maybe last year.
Sarah Han
Give me something to remember!
But more on that in a beat.
It’s an instant pick-me-up and a reminder to not take everything so seriously.
Allurecommerce editor Sarah Han applying Phlur Strawberry Letter Eau de Parfum
The seaside cherry on top?
This scent is a 2024 Best of Beauty Award winner, the ultimate accolade.
It’s bright yet comfortinga perfect balance for an everyday scent.
Allurecommerce editor Sarah Han applying Phlur Strawberry Letter Eau de Parfum
Despite the name, it’s not overly, sickly sweet.
I also enjoy getting a whiff of citrus as it settles into my skin.
Unexpected but welcome, my fragrance motto I totally just made up as I was typing.
I have nothing against it, by the way!
It’s perfectly pleasantjust not a standout for me.
Han applying Phlur Solar Power Eau de Parfum
Han applying Phlur Heavy Cream Hair & Body Fragrance Mist
Han applying Phlur Missing Person Eau de Parfum