All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

I may be a beauty editor buton the down lowI wasn’t afan of fragrancesuntil maybe last year.

A diptych of four Phlur perfume bottles in a row on top of a book  and a selfie of Allure commerce editor Sarah Han…

Sarah Han

Give me something to remember!

But more on that in a beat.

It’s an instant pick-me-up and a reminder to not take everything so seriously.

Phlur Strawberry Letter in clear branded red bottle with white cap on light gray background

Allurecommerce editor Sarah Han applying Phlur Strawberry Letter Eau de Parfum

The seaside cherry on top?

This scent is a 2024 Best of Beauty Award winner, the ultimate accolade.

It’s bright yet comfortinga perfect balance for an everyday scent.

A selfie of Allure commerce editor Sarah Han holding a bottle of Phlur Strawberry Letter Eau de Parfum

Allurecommerce editor Sarah Han applying Phlur Strawberry Letter Eau de Parfum

Despite the name, it’s not overly, sickly sweet.

I also enjoy getting a whiff of citrus as it settles into my skin.

Unexpected but welcome, my fragrance motto I totally just made up as I was typing.

A bottle of Phlur Solar Power Eau de Parfum with a red 2024 Allure Best of Beauty Award seal

I have nothing against it, by the way!

It’s perfectly pleasantjust not a standout for me.

A selfie of Allure commerce editor Sarah Han holding a bottle of Phlur Solar Power Eau de Parfum

Han applying Phlur Solar Power Eau de Parfum

Phlur Heavy Cream Body Mist in clear component on light gray background

A selfie of Allure commerce editor Sarah Han holding a bottle of Phlur Heavy Cream Hair  Body Mist

Han applying Phlur Heavy Cream Hair & Body Fragrance Mist

Phlur Missing Person in branded component on a light gray background

A selfie of Allure commerce editor Sarah Han holding a bottle of Phlur Missing Person Eau de Parfum

Han applying Phlur Missing Person Eau de Parfum