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Here are my favorite shampoos for keeping brassiness at bay, plus a few colorist-approved picks.

A collage of Allure commerce writer Jennifer Hussein and purple shampoos on a light gray background

Collage: Gabrielle Castrillon; Source images:Allureeditors

Allurecommerce writer Jennifer Hussein washing her hair with the Davines Heart of Glass Shampoo.

Hussein after washing her hair with the Davines Heart of Glass Shampoo.

Hussein washing her hair with the Pureology Hydrate Shampoo.

Davines Heart of Glass Shampoo in branded component on a light gray background

Allurecommerce writer Jennifer Hussein washing her hair with the Davines Heart of Glass Shampoo.

Hussein after washing her hair with the Pureology Hydrate Shampoo.

Hussein washing her hair with the Matrix So Silver Purple Shampoo.

Hussein after washing her hair with the Matrix So Silver Purple Shampoo.

Allure commerce writer Jennifer Hussein after washing her hair with the Davines Heart of Glass Shampoo.

Allurecommerce writer Jennifer Hussein washing her hair with the Davines Heart of Glass Shampoo.

This shampoo is available in Clear for regular washes and the pigmented Ultraviolet for toning.

I also love that it leaves the hair shiny and healthynot dry, Love says.

Purple shampoos are exactly what they sound like: a shampoo with a purple tint.

Pureology Hydrate Shampoo in branded component on a light gray background

Hussein washing her hair with the Pureology Hydrate Shampoo.

This theory states that colors on opposite sides of the color wheel also known as complementary colorsneutralize each other.

Who should use purple shampoo?

“I suggest using once a week as needed to negate that.”

Allure commerce writer Jennifer Hussein after washing her hair with the Pureology Hydrate Shampoo.

Hussein washing her hair with the Pureology Hydrate Shampoo.

Since darker shades have a deeper warmth to their color, they don’t yellowinstead, they turn orange.

Blue is a complementary shade to orange, which makes it ideal for toning dark blondes and brunettes.

So be sure to read the instructions carefully and check that you time your session accordingly.

Matrix So Silver Purple Shampoo purple bottle of shampoo with black cap on light gray background

Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging.

For more on what’s involved in our reporting, check out our completereviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase.

Allure commerce writer Jennifer Hussein after washing her hair with the Matrix So Silver Purple Shampoo.

Hussein washing her hair with the Matrix So Silver Purple Shampoo.

Can we honestly deem a high-end diffuser worthy of your hard-earned cash if its never been tested on curls?

The Kérastase Blond Absolu Bain Lumiere Shampoo on a light gray background

DpHue Cool Blonde Shampoo in branded component on a light gray background

Joico Color Balance Purple Shampoo in branded component on a light gray background

Sachajuan Silver Shampoo in branded component on a light gray background