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Usually, you get a whiff of something, and that triggers a memory.

photo of Iman lying down looking into the camera. She is wearing a seer brown gown with floral sequin detail. A photo of…

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Thesweet smellof coconut may take you back to a beach trip you took in your 20s.

“I would come for a long weekend and then all the memories would rush in.

Lo and behold, everything shut down and I was at the property for the whole year.”

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As it was for many of us, that time she spent was full of self-reflection.

“Now, they bring joy.

That’s what the fragrance is about.

the love memoir purse spray body lotion and fullsize fragrance on a white background

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A spritz on all your pulse points is enough to have you smelling beautiful all day.

“you might’t rush them because you have to pick up the right stones.

Then, you have to balance them carefully, otherwise, they’ll tumble,” she says.

“That in itself was an exercise in balance, solitude, and quietness.

It was really all healing for me.”

“I started painting [during lockdown] I have never painted in my life.

Ever,” she says, noting that the activity was more her late husband and daughter’s pastime.

“I started painting by just looking at these sunsets.

Every day was a different color, a different creation in front of me.

I had no idea what I was doing, but I painted.

The design of the carton is one of the watercolors I did.”

On the inside of the box, the fruits of another self-care endeavor: writing poetry.

The words that decorate the interior are excerpts from poems she wrote while she was upstate.

When she picks up on a scent, it becomes her signature, and Love Memoir is her latest.

“I like to spray it then walk into it,” she says.

Those aren’t her only fragrance hacks, though.

She shares that she used to spray some on, then hop in the shower.

She also recalls the oud incense that people used to fragrance their homes… and their hair.

When you leave the room, you leave a scent behind.”

Indeed, the model is actually quite a great cook.

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