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(It has warm notes like cashmere woods.)

A portrait of a woman with glowing skin sitting in front of an orange background.

Vanessa Granda

And fashion brands dont want to be left out either.

Weve entered the golden age of body care.

Rare Beauty

Rare Beauty Find Comfort Hydrating Body Lotion

Sephora

A.P.C.

Rare Beauty Find Comfort Hydrating Body Lotion dusty rose bottle of body lotion on white background

And its not just because you would run out of that beloved potion in one use.

An active ingredient would be modified for skin on the body versus facial skin, says Dr. Turner.

(More on that later.)

A.P.C. Cherry Blossom Shower Gel white bottle with green label and black pump cap on white background

Treating body acne has historically felt quite clinical.

Zimmer reveals that searches for retinol body lotion have grown by over 13.1% since 2022.

As Dr. Turner explains, Cellular turnover on the body can be slower than the face.

Loewe Tomato Leaves Liquid Soap gray tinted bottle of hand soap with white label and black pump cap on white background

But a delicious body lotion can takesolong to dry before you could get dressed.

For body care, as with any skin-care product, splurging on a new formula is only step one.

Using it consistently is where your skin will see the return.

Soft Services Clearing Mist brown spray bottle on white background

But with the body, people not only desire [fragrance], but they start to expect it.

We should mention the neon lime bottle also brightens up your shower.

And esteemed perfumers have their noses in the business, too.

A bottle of Dove Acne Clear Serum Body Wash.

Still, the US has never had a rich bathing culture, likeJapan,Finland,Turkey, andBali.

But a few brands are trying to change that by taking inspiration from bathing rituals.

Thats great news for your epidermis slightly less so for your wallet.

InnBeauty Project Bright & Smooth Body Serum Dark Spot & Bump Treatment light pink and orange tube on white background

Read more about body care.

Now watch Victoria Beckham answer your burning beauty questions.

Beauty Pie AcidEnzyme Exfoliating Face & Body Cleanser pump bottle of body cleanser on white background

Versed Gentle Retinol Body Lotion beige tube on white background

Paula’s Choice Retinol Skin Smoothing Body Treatment purple bottle with white cap on white background

Soft Services Theraplush yellow jar and hand treatment refill on white background

Soft Services Software Update Performance Retinol Serum yellow bottle on white background

Topicals High Roller Ingrown Hair Tonic blue vial on white background

Topicals Slather Exfoliating Body Serum purple tube on white background

Nécessaire The Body Peel white bottle on white background

Uni 24-Hour Serum orange bottle with white pump on white background

Marie Veronique Body Barrier Emulsion jar of white body lotion on white background

Sidia The Body Serum black spray bottle on white background

House of Gro Touch Hydrating Body Serum gray tube and box on white background

Koba Bottom Up Foot Cream green tube with white cap on white background

Koba Touch Me Hand Cream green tube with white cap on white background

Paume Renewing Hand Serum beige tube on white background

Nécessaire The Hand Retinol shiny black tube on white background

Fenty Skin Hydra Vizor Broad Spectrum SPF 15 Sunscreen Hand Cream peach and lavender tube on white background

Supergoop Handscreen SPF 40 white bottle with yellow cap on white background

Dove Beauty Bar box with a bar of soap on it on white background

Kate McLeod Daily Stone Solid Refillable Body Moisturizer white stone moisturizer and box on white background

Flamingo Estate Exfoliating Peppermint Brick Soap light green square bar of soap on white background

Mutha The Nudist Exfoliating Body Bar round white body bar on white background

California Naturals Scrubbing Body Bar bar of soap in cardboard box on white background

A jar of Josie Maran Body Butter.

A jar of Josie Maran Sugar and Argan Oil Body Scrub.

A bottle of Baude Darkwave Utopia on a gray background.

Diptyque Fleur de Peau Hand and Body Lotion white bottle with black pump on white background

Ellis Brooklyn Peaches Body Mist coral bottle with white spray cap on white background

Maelys Get-Wild Body Mist pink bottle with white spray cap on white background

Esker Aromatic Shower Steamer Set white box and bar of marbled shower steamer on white background

Esker Sparkling Bath Salts brown bag on white background

Tatcha Hinoki Body Care Ritual three green body care bottles on light gray background

Nerra Body Cleansing Ritual four body care products and stones on a natural background