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This fall, Addison Rae did what many celebrities and influencers have done before and launcheda perfume line.
Design by Soleil Summer
Rae is not the only one to think fragrance consumers are after more than just smelling good.
“It’s really 24/7 wellness.
It’s a continuous search for positive emotion,” Manetta says.
In recent years, Givaudan has developed new wellness-oriented technologies likeDreamScentz, which uses fragrance aimed at enhancing sleep.
Givaudan’s launches and other developments give perfumers a new palette of wellness ingredients to incorporate into their formulas.
Manetta emphasizes though that regardless of any potential benefits, perfume is not a cure-all.
“Modern medicine has been wonderful and life saving, but there are real gaps there still.
And there’s nothing wrong with that.
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Now, let this firefighter take you through a day in her life:
