Let’s set the scene.

You’re en route to the grocery store to stock up for the week.

You have your reusable bag at the ready, grab a cart and head to the produce section.

A model poses with a perfume bottle while sitting in a grocery cart.

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Now take a big whiff.

What do you smell?

Yes, you read that right.

A green bottle of perfume sits on an allgold background. A hand with gold nails touches the stopper.

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The scent “evokes feelings of everyday luxury and a carefree lifestyle,” according to a press release.

We were thrilled by the immediate level of consumer demand for Cashe, The Smell of Cash Back.

Two models pose in front of the mister at the grocery store in orange and yellow looks.

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