Beauty is often written off as a pursuit of the vain.

But looking their best is only one part of what theAllureaudience cares about.

And that goes for theAllurestaff too.

allure editor in chief Jessica Cruel smiling in a dark blue dress and posing next to march cover star Amanda gorman who…

Yours truly with cover star Amanda Gorman

How does beauty make change beyond the way we look?

How does it influence who we are and how we live?

And how canAllurebroaden the scope of its mission in this new era?

Quannah Chasinghorse is captured smiling in a red fur coat with her aunties wearing dark colored coats in Fairbanks Alaska.

A List honoree and model Quannah Chasinghorse with her aunties in Alaska

Yes, we’re still talking about beauty.

A is forAllure, yes, but alsoactivism, accessibility, artistry, ambition, and authenticity.

Spearheading the debut A List is poet and activistAmanda Gorman.

Students from Dunellen high school showcasing their manicures in a circle.

Students at Dunellen High School in New Jersey give a show of hands

As Estee Lauder’s first-ever Global Changemaker, she is reshaping the way we view “beauty ambassadors.”

That’s what made me say, ‘I think we can really do something good here.'"

Of course, we can’t talk about the future without talking about Gen Z.

We learned a lot, such as: They are serious about theirmanicures.

That story represents how the A List is about both celebration and conversation.