What does that mean?

Almost every beauty lover or new discoverer turns to social media for news, product recommendations, and inspiration.

ButAllureknows all too well (and reports all too often!)

Graphic of Allure’s creator’s network with a pink background

Kiera Lewis

that it can be challenging to navigate through the noise and land on the truth.

Too often, what we find is misinformation and even the start of dangerous trends.

But did you know that our readers believeAllurebringsmorecredibility to influencer reviews and recommendations?

Close up of Lauren Caruso in white top

Courtesy of Subject

She’s worked atRefinery29andThe Zoe Reportand served asAllure’s senior digital editor from 20142016.

Previously, she held positions covering beauty forWomen’s HealthandPrevention.Chia received her MBA from the University of Southern California.

She is also a certified aromatherapist.

Headshot of Jessica Chia on pink background

Courtesy of Subject

Essence Gant is a beauty, lifestyle, and culture journalist and content creator.

Shes written forAllure,CRWN,andBlack Enterprise,among other print and digital publications.

A Georgia native, she currently lives in Brooklyn.

Headshot of essence grant on tan background

Taylor Miller

Holly Gowers is a New York City-based makeup artist who began her career in Miami.

She has been featured inAllure, Vogue, InStyle,and more.

She has written for a variety of publications includingThe Strategist, Forbes, Allure, Byrdie,andReal Simple.

Close up of Holly Gowers wearing a black top

Courtesy of Subject

Ayana Lage is a Tampa-based lifestyle blogger, freelance writer, and influencer.

Marie Lodi is an LA-based writer and editor covering beauty, fashion, costume design, and pop culture.

Renee Loiz is a makeup artist based in Los Angeles.

Headshot of Kayla Greaves on white background

Robin Black/@beautyisboring

In 2020, Loiz launched the websiteColor May Varyto help guide consumers to Black-owned beauty brands.

Karol Rodriguez is a nonbinary Peruvian-Dominican, first-generation American makeup artist and content creator.

Committed to empowering the LGBTQ+ and Latinx communities, they are also an advocate for mental health.

Headshot of Abby Haliti on white background

Courtesy of Subject

Rodriguez has a bachelors degree in musical theater from Pennsylvania State University.

Kristina Rodulfo is a New York City-based beauty expert and journalist.

As a proud Filipino American, it’s Rodulfo’s mission to make the beauty industry more inclusive.

Photo of Anneke Knot with striped dress and black jacket

Courtesy of Subject

Santiago splits her time between Columbus, Ohio; New York City, and LA.

Wendy Sy is a content creator, writer, and editor of her lifestyle website,Style Meets Story.

Chloe Valentine Toscano is a New York City-based writer, model, and diversity and inclusion advocate.

Headshot of Ayana Lage outside with pink top

Courtesy of Subject

Her audience turns to her for beginner-friendly makeup tutorials, fresh skin, and a vibrant use of color.

Headshot of Marie Lodi with a black top on a blue background

Lee Jameson

Headshot of Renee Loiz on white background in plaid jacket and black top

Courtesy of Subject

Headshot of Stephanie Montes on tan background wearing a white dress

Courtesy of Subject

Headshot of Danielle Odiamar

Courtesy of Subject

Headshot of Ramón Pagán on white background

Courtesy of Subject

Close up of Karol Rodriguez on a purple background

Courtesy of Subject

Kristina Rodulfo Headshot on an orange background wearing a burgundy top

Martin Romero

Headshot of Mia Santiago on a gray background

Courtesy of Subject

Close up of Wendy Sy outside wearing a red blazer

Studio by Sehee

Headshot of Chloe Toscano outside on concrete steps wearing all black

Courtesy of Subject

Headshot of Jane Tsui on an olive green background

Courtesy of Subject

Close up of Pia Velasco wearing a white top

Courtesy of Subject

Headshot of Jonet Williamson wearing a black top on a white background

Que Duong