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I got the deal of a lifetime the other day.
Collage by Bella Geraci / Getty Images
Never in my life did I think Id own a bottle ofMaison Francis Kurkdjian Paris Baccarat Rouge 540.
But then the preship email confirmation came in, and here I am, practically owning it.
bottle of the eau de parfum retails for $325.
Olivia Rodrigo and Kacey Musgraves.
It smells like diamonds soaked in amber, jasmine, and fat.
But I didnt get the eau de parfum.
According to the brand, this concentrated version intensifies the EDP.
At la Maison, it costs $465.
On TikTok Shop, I got it for $54 and change.
Have you been to the TikTok Shop?
But the Shop is also attractive to creators, who function as salespeople.
You click one button, and it’s the end.
Martinez received an early invitation to the Shop and began posting shoppable videos in June.
Her first video was for a fragrance mist fromSol de Janeiro, which she thought smelled like summer.
That took off, she recalls, declining to share the metrics of her success.
The majority of shoppers will come to the Shop only briefly in their purchase journey.
But none of these links were finding me, so I had to seek them out.
On Violet Grey, its $29; I got it for around $11.
The Shops discounts work in interesting ways.
Some of them are subsidized directly by TikTok, rather than the retailers.
In other words, if you find a deal, TikTok probably paid to give it to you.
A week later, my Embryolisse arrived.
Of course, the biggest draw was a promotion on TikTok Shop and at Ulta.
For one week only, the concealer was half off$15, usually $32.
(Tarte declined to share exact sales figures.)
Kelly says Tarte was an early invitee to the Shop.
We were identified as one of the high-performing brands, which is really exciting, she adds.
There hasn’t been a new retail channel for beauty in years.
I have a gut feeling this is going to be something we all love.
A teen may see the viral whatever-it-is but want to swatch shades first.
The TikTok Shop makes moguls as if by magic.
Or maybe its by machine.
Evanko was an early American employee at Bytedance, the technology company that owns TikTok.
She applied to be a seller anyway, and was accepted.
Within 24 hours, Kiernan says, she received hundreds of emails from third-party vendors recommending their wares.
They also police for dupes and counterfeit products.
Its a valiant and seemingly ongoing crusade.
On TikTok, authorized sellers are indicated by a shopping bag icon on their profile page.
A week after sending my products to Mary Berry, I called her; the results were in.
The fog of my score began to dissipate by this point.
In the end, I had to dispute the charge with my credit card company.
TikTok Shop has extended me a $6.42 coupon for my inconvenience.
When I click over to Restaurant Fried Chicken Group LLC, it says the shop has closed for business.
Its the Wild West right now, Kiernan tells me.
You just have to be your own cowboy.
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