When Kim and Tim Lewis presented theirnatural hair-carebrandCurlMixon ABCsShark Tankin 2019, they got one investor to bite.
The coupleturned down Robert Herjavec’s dealon the show $400,000 for a 20 percent stake.
Fast forward two years, and CurlMix is on its way to 9,300 investors, thanks to equity crowdfunding.
Illustration by Clara Hendler
“It blows us away,” Tim tellsAllure.
How Equity Crowdfunding Works
Equity crowdfunding is a newer way for entrepreneurs to raise capital.
OnWeFunder, 78 percent of investments are under $500,according to the platform’s latest impact report.
Illustration by Clara Hendler
And it’s not just the usual tech start-ups seeking this jot down of capital.
“But much more sophisticated than that.”
Tim says he considers being “community-owned” as a positive thing.
Getty Images
In the equity crowdfunding space,founders of colorare accessing capital, despite the recent origin of the platforms.
