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Interviews with K-pop groupITZYkind of feel like a big slumber party.
JYP Entertainment
With each of their music videos, ITZY brings brighter and more experimental hair and makeup looks.
Their unique style reflects exactly who ITZY is, the group’s youngest member, Yuna, says.
“That point shows a little bit of charisma and the overall power of ITZY.”
ITZY shared exclusive selfies with Allure for the occasion. Here’s Lia.
It’s edgy, effervescent, and unapologetically prismatic.
“(DALLA DALLA)” also established some of the members' signature looks.
Debuting also introduced the girls to thewonders of skin care.
Ryujin
Prior, Yeji says she wasn’t interested in it at all.
All she would slather on was lotion.
(Yeji isveryserious about herlip products.)
Chaeryeong
ITZY shared exclusive selfies with Allure for the occasion.
At first, Lia dove into a classic10-step skin-care routineto remedy her complexion concerns.
“I was searching lots of stuff and trying new things,” she says.
Yuna
The beauty moments were revved up a notch withglitzier eye makeupand higher octane berry-tonedlip stains.
Ryujin
A couple of the members even showed off new hair colors.
Yuna bleached her hair blonde for the season while Ryujin went fully pink with a frosty bubblegum hue.
Yeji
This look, in particular, fit the “cold-but-summery” aesthetic, Ryujin adds.
Before debuting, Ryujin never had the opportunity to dye her hair.
To help keep it healthy, she douses her hairwith oilbefore heat-styling.
In ITZY’s world, color isneveroptional.
Yuna went back to a chocolate brown.
“I prefer dark-tone hair,” she says.
When ITZY started performing “WANNABE"on stage, the members switched up their hair once again.
Lia ended up cutting her hair “short” for the first time.
Yuna
Yuna got to finally try out bangs, just as she’d always hoped.
Her new blunt fringe grazed her eyebrows.
“I really liked the style,” she says.
“It made me feel like an adult, and I love that vibe.”
As for Yeji, she surprised fans and herself by going ashy blonde.
“It was very challenging but really fun,” she says.
In August 2020, ITZY dropped another album with “Not Shy” as the lead single.
Funky was the keyword for Ryujin for describing their looks.
Fun fact: Makeup artistGunhee, who works withSunmiandSomi, worked with ITZY during this era.
Gunhee reached for hot pink eye shadow for several of the members.
Graphic liner also came into play on Chaeryeong and Yuna.
Lia even had blue stars painted on the corners of her eyes, which inspired dozens of beauty tutorials.
“Not Shy” also kicked off Ryujin’s loveof blush.
“It makes me look… shy,” she explains ironically with a pause.
Her favorite shades to play around with are orange-brown and orange-pink.
During ITZY’s high-energy performances, the blunt hairs along Yuna’s forehead kept flying out of place.
In our interview, she even acts out their unruliness.
“It’s really hard to keep my bangs straight,” she adds.
Yeji
Yeji kept her hair blonde, but streaks of blue and pink were added to the ends.
The rainbow dye job reminded her of a time she attemped hair color before debuting.
She tried to bleach her ends blonde, but they ended up red, creating a low-key two-toned look.
Although she usually likes dark, natural hair colors, Chaeryeong wants to dye her hair wine red.
Yeji, on the other hand, plans to keep being experimental with her hair.
What about the rest of her makeup?
“Not too much just chic,” Yuna remarks confidently in English.
MIDZY may rememberRyujin’s Halloween 2020 outfit.
She dressed as her interpretation of the wife of Chucky, complete with black lipstick.
“It was really funny that it fit me,” she laughs.
With that in mind, she hopes to experiment with other darker lip colors.
For now, ITZY is focusing on their skin, though.
Cleansing with a machine like theForeo Luna Mini 3has been Chaeryeon’s secret to avoiding maskne.
Lia quickly chimes in.
“I always imagine myself being an adult, like 30 or actually 50,” she says.
It would be really touching and fun and weird.
I really want to turn old and talk about the previous days with our members.”
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