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Jennifer Anistonislovingeverything, thank you for asking.
Bella Geraci / Getty Images
Aniston loves problems because she loves solutions and she loves building something from the ground up.
I’m sure there’s the exception of someone who’s like, Nah, I hate it.
Anistonloves her hair except when she hates it.
(You might, too, if yourhairbecame famous at the same time you did.)
you could get your hands on it right away and experience it, said Aniston.
LolaVie’s move into Ulta Beauty is yet another hole in the deflating direct-to-consumer bubble.
According toNielsenIQ, DTC sales of beauty and personal-care goods peaked in 2020.
As digital commerce flourished under pandemic conditions, so did competition, advertising, and market noise.
A return to beauty retail is imminent, if not already in progress.
Data from Placer.ai shows that foot traffic to Ulta Beauty has increased, even compared to pre-pandemic numbers.
Its good news for Aniston, whose immediate future looks like a pearl strand of product launches.
Oh, and a dog line.
How could I not do that?
(Aniston lovesdogs; she calls them puppers.)
But the truth is, nope: She loves it all.
I dont even think of that as challenging, she said.
It’s a problem-solving situation and I always love problem-solving.
LolaVie is now available onUlta.comand in Ulta Beauty stores on May 14.
Read more stories about great hair-care products.
Now watch Jennifer Aniston react to TikTok trends.
