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As we approach thepost-Tump era, women’s empowerment has become even more important.

Photo of Jennifer Hudson in a white suit on a swirly pink background

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But if the election proved anything to us it’s that women are resilient, powerful, and determined.

“I really don’t believe in being minimized,” she says in a spot for the campaign.

“We walk in the room, it’s nothing but power.”

Jennifer Hudson on the red carpet with a lob haircut

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ALLURE:You are a new face of Olay.

What made you want to join with them, particularly for this campaign?

JENNIFER HUDSON:That positive perspective [it has] is every bit of who I am.

Jennifer Hudson on the red carpet waving and wearing a black dress

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I just love to see things that I’m passionate about.

How do you apply that to your personal life?

JH:I love to encourage the women in my life.

They are all leaders which couldn’t help but make a leader out of me.

you’ve got the option to’t help but grow into and be inspired and empowered by it.

That’s always been a part of my family and my upbringing.ALLURE:So it comes naturally.

JH:Like, it’s no different for me.

I get it, you know?

ALLURE:So what are some of your favorite Olay products?

JH:Well, theOlay Regenerist Retinol24 Max Night Face Moisturizeris my favorite.

And again, it’s a common denominator for me.

I go through so many different products.

I have so many different productions to do, so many differentmakeup artists.

I don’t like to underdo it.

I check that I give it the care that it needs.

Sometimes I still believe less is more, but nothing too extreme.

ALLURE:What does female empowerment mean to you?JH:I think it means many different things.

I think it means women uniting and celebrating each other.

One of my favorite things that I’ve noticed about women is that we always doeverything.

We really execute the world.

And the one time we do get some help is when you have another woman around.

We can lean on each other and that is powerful.ALLURE:It’s so true.

So, we’ve been spending a lot of time at home these days, unfortunately.

I am consistently moving around, so it’s hard to create a regimen.

It’s what I want to do for myself.

It gives you time for self-care in the way you want to do it.

Also, the retinol 24-hour moisturizer has helped keep everything consistent for my personal schedule and personal regimen.

[I still play] in the mirror throughout the day, just trying other products or other things.

Now is the time to do that.

I find it’s a great time to rejuvenate, refresh, and reconnect with ourselves.ALLURE:Absolutely.

So besides experimenting with beauty, what other things have you been doing as a form of self-care?

Have you been baking sourdough bread?

Reading any cool books?

I make a point tofind time to exercise.I’ve been finding that healing and centering.

I love bike riding.