But it turns out, much to no one’s disappointment, that JLo Beauty will be skin care.
“This isnt just a passion project, it’s a 30-year dream.
I cant wait to share my skincare secrets with you!!
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JLO BEAUTY DROPS 1/1/21.
Get early access 12/8,” Lopez wrote in the caption of a video posted to her Instagram grid.
This content can also be viewed on the site itoriginatesfrom.
The video is also shared on the officialJLo Beauty Instagram account, which already has more than 130,000 followers.
It’s unclear what the bottle represents no details have been given about the specific products yet.
However,jlobeauty.comis up and running and accepting email addresses and phone numbers for early access.
This post originally appeared on August 24, 2020:
Jennifer Lopezis no stranger to the beauty industry.
And now, it looks like we may finally be getting that and more.
And that #JLoBeauty hashtag isn’t just a vague concept it’s an actual brand.
On Monday,Allurereceived an email from the PR firm that will be representing JLo Beauty.It’s really happening.
Unfortunately, the firm couldn’t share more information other than it’s “coming soon.”
